Get 3 tips on how to deliver PPC data with confidence during a client call, a strategy pitch, or when presenting at a conference!
How To
Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
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Automate Your Budget Projections Using Supermetrics
Learn how to use Supermetrics to automate monthly budget projections, saving time on reporting and insights in the long run.
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Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
Dive into a few of the best ways to approach mental relevance and ensure that your landing pages nurture the relationships that your PPC ads spark.
Troubleshooting Facebook Advertising: Don’t Forget The Pixel
The pixel is critical for ad performance. Get tips that will save you time in troubleshooting your Facebook advertising!
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Why You Need To Be Applying Negative Bid Modifiers
Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.
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Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.
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Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
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Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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FAME: Exploring Facebook’s Ads Manager for Excel
Facebook Ads Manager for Excel, FAME for short, is a tool designed to alleviate data export and reporting by fetching information from multiple Facebook campaigns or accounts. Learn more!
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Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.
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