Conversion tracking plays such an important role in measuring the success of paid search performance. Here are some tips to ensure tracking is correct.
How To
Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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Interviewer Tips: Insights For Building A Strong PPC Team
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.
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Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
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How To Evaluate Your PPC Ad Rotation Settings
Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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Building An Automated PPC Spend Tracker In Google Sheets
We'll showcase an application of Google Sheets to solve a problem in a way that saves time while revealing actionable insights.
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How Search Agencies Can Harness Big Data to Win More Pitches
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jamie Smith will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like...
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How To Use Adwords Campaign Drafts And Experiments
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
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2017: The Year You Launch Your Video Ads
Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
Get tips on creating custom dashboards in Google Analytics and start saving time and adding efficiency to PPC reporting!
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Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started.
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Linking Up With LinkedIn: A Beginner’s Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
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