In this post, we’ll discuss what a macro is, why you’d want to use one, pros and cons, and how to get started with writing Visual Basic for Applications (VBA).
How To
Expand Your Reach With These 3 PPC Ad Platforms
People are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert.
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New To Facebook Advertising? Let Your Fans Discover Your Audience
If you’ve got a Facebook page and enough fans, you’ve already got a starting point for potential audience research.
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How To Perform Excel Lookups With Multiple Criteria
We’ll discuss Vlookup examples for the purists and a couple of other functions for those who want to add multiple criteria.
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7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
Read on to learn about 7 Google Analytics metrics you should be using in your CRO strategy.
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What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. Read on to see what this new feature means for you.
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Use Custom Metrics To Visualize The Impact Of No Sidebar Ads
Now that Google has had the new layout of no side ads and 4 top ads set up for a couple of weeks, how do you assess if your account has been impacted?
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A Sensationalist’s Survival Guide To PPC Marketing
In this post, we'll go over some tips on how to overcome the fluff of industry changes and get to the facts.
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3 Easy Ways To Be Proactive On New PPC Accounts
In paid search, it can be difficult to stay ahead of the game. There are, however, steps PPC specialists can take when working on new accounts to be aggressive.
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Initial Strategies For DoubleClick Bid Manager
In this post, we will identify a few strategies to get started or expand into the DoubleClick Bid Manager platform.
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5 Things Ruining Your Shopping Feed
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
The AdWords Script To Create Ads In Bulk
Learn about the script that makes sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk.