Yahoo has recently rolled out video as part of their native platform. Upon learning this fact, my interest was piqued.
How To
Waking The Dead – Breathing Life Back Into Stagnant Accounts
The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.
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The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.
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Audience Targeting – The 2016 PPC Trends To Watch
As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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Cash In On These Mobile PPC Opportunities
Check out these 4 mobile opportunities we need to cash in on to ensure we are staying up on our mobile game.
3 Steps To Guide Your Client Through A Website Redesign
If you ultimately decide that you’re ready for a website redesign, don't forget that your CRO team is ready to help.
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View The AdWords Script That Alerts You When Your Account Is Down
Automation can send a stream of alerts whereas custom automation can send alerts at the right time based upon factors account managers know about accounts.
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Ensure Your Display Network Conversions Are Legitimate
When you do see conversions in the Google Display Network, how do you verify the quality of those conversions? We have some suggestions and tips.
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How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? This post will help you decide.
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New Ad Extensions In Town – Check Out Bing’s Latest
This year, Bing is going to be high on my priority list, as the engine has recently released several new ad extensions. In this post, I’ll highlight each extension and explain what value they might bring.
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Don’t Miss These 5 Twitter Targeting Tactics In 2016
Social Media investments will grow faster than any other interactive channel through 2019. Here are 5 Twitter Targeting tactics you don't want to miss in 2016.
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Fix Your Remarketing Campaign In 5 Steps
In this post, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign.
