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PPC Hero’s Top 10 Posts Of 2015
We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015.
A Marketer’s Guide To Pinterest Analytics
Read this walk through of the Pinterest Analytics platform highlighting some of the key features for marketers.
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers. Thankfully, we can take advantage of Excel or your choice of spreadsheet to efficiently implement.
Take Action With Bing’s ActionLink Ad Extensions
Bing has a new feature called ActionLink extensions. They are ad extensions that feature a call-to-action button designed to capture user attention.
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How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.
Treat Your Bid Management Like Your Daily Fantasy Players
When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.
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Google’s Search Rater Guide Shares How Google Ranks Websites
Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.
Continue Reading Google’s Search Rater Guide Shares How Google Ranks Websites
How To Onboard New Clients In 4 Steps
Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
Paid Search Budgeting For 2016: Estimating Your Best Budgets
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
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4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights.
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Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
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