While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.
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How To
Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
Lower Their Risk To Increase Your Conversions
This article will help you understand why users don't convert, and it is something that you will be surprised that you ever overlooked in the first place.
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How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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3 Effective Audiences For Facebook Ad Beginners
New to Facebook and looking to find new customers? Check out this post where we discuss 3 starter audiences to get you going.
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Find Your True Competition With “Rank Above Share”
Use Impression Share x Position Above Rate, or as we are calling it, Rank Above Share to find your true competition.
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3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be dull. Here we will reveal 3 Facebook lead gen strategies to breathe life into your account.
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Set Your YouTube Stage With TrueView Ads And Remarketing
We’re going to discuss the ways we can implement a successful and targeted YouTube initiative, starting with TrueView Ads.
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How To Write A PPC Job Description In Today’s World
In this post, I'll describe some of the most important skills to look for and point out items to consider before you write your next PPC job posting.
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The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from back to school, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season!
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So You Want To Be A CRO Expert
Are you interested in becoming an expert? Do you love conversion rate optimization? Read more about what you can do to become a CRO expert!
Boost Your PPC Strategy By Focusing On Where Users Are Going
As marketers, we follow the masses and learn to show ads where people play. And we make our ads look so great that people can't help but click. We entice.
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