Structured snippet extensions, which will be advertiser-provided structured information that shows with text ads, gives you the control over what is shown.
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How To
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items of interest to users who either viewed or purchased a certain product.
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The One Metric We All Should Be Using in Our Bidding Strategies
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
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Tips For Passing Google’s Mobile Certification Exam
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
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PPC & Local Service Area Businesses – A Perfect Fit
Used effectively, local service area businesses can garner great results from PPC. Read on for my top strategies.
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7 Must Have Reports To Create In AdWords Report Editor
AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.
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5 Rules Of Data Visualization
Nice visualizations can make it easier to find key takeaways and/or understand what’s happening in the account. Read our 5 rules of data visualization.
The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. See what our analysis has shown since the update.
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Amazon Text Ads Are Here – What Does It Mean For You?
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.
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Reviewing The Latest Bing Ads Enhancements
Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features in Bing Ads, so here are the...
Designing A Basic End-To-End Facebook Ecommerce Strategy
If you’re an ecommerce company looking to charge up your marketing efforts with paid ads on Facebook, check this post out!
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Super-Segmentation For Quality Score
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem.
