Have you faced a tight deadline and needed to create hundreds or thousands of new display URLs? This post is for you!
How To
10 Steps To Strategic Account Management
In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management.
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.
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Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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3 Tips To Ensure Your Agency Stands Out From The Rest
In this post, we’ll discuss a few strategies and ways to analyze the recruiting process to put your PPC agency in the best position to win the business.
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7 Questions You Should Ask When Creating PPC Reports
Creating and talking through reports can be stressful, but it doesn’t have to be! Here are 7 questions to keep in mind when putting together your PPC reports.
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5 Ways To Improve Facebook ROI With Audience Targeting
Learn five tips for better Facebook audience targeting in order to improve ROI.
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Testing, Testing… User Testing?
Learn more about what user testing is, why we value it, what you should expect to find from it, and what you should do with all that information.
Everything You Need To Know About PPC Conversion Tracking
Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.
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Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
This post provides resources to anyone who is looking to land a job in search marketing, but may not feel confident that they have the expertise to get noticed.
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Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.
Beginner Excel: 10 Must-Haves for PPC Newbies
The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.
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