See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
How To
5 ROI-Improving Campaign Types You’ve Never Tried
I'm going to share 5 campaign types that are slightly more innovative than regular campaigns, and I've yet to have an account come in that's tried all of them.
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Why The Case Study Needs to Die When Selling PPC
Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.
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Automate And Better Manage Your Budgets With Scripts
Since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the scripts world.
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4 Questions PPC Agencies Need To Be Able To Answer
We'll discuss sales questions that continuously pop up and the thought process behind the answers we should be giving.
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Turn Yourself Into A PPC Time Management Machine With These 4 Techniques
I've devised 4 tactics that help me manage my accounts as best as possible while also taking into account a myriad of unexpected tasks.
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PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.
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Keep Calm And Upgrade Your AdWords URLs
All AdWords destination URLs need to be upgraded to final URLs by July 1st. See what you need to do to be ready
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.
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Let’s Get That Ad Test Started Now!
Ad testing is not only a great practice for your accounts – it’s also a necessary task.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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Setting Proper PPC Expectations Begins During The Sales Process
Setting expectations from the beginning can go a long way to ensuring both the company and the client are on the same page as you move along in the process.
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