We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.
Continue Reading Why The Purchase Funnel is Important For Your Campaign Structure
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
Continue Reading The Greatest PPC Excel Function You’ve Never Heard Of
Facebook appears to be making large gains in mobile advertising to the point that a majority of their advertising dollars are coming from mobile.
Continue Reading Should Facebook Be At The Top Of Your Mobile Strategy?
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
Continue Reading Analyzing Google’s May 5th Livestream Event Updates
I’m going to equip you with three awesome ways to turn yourself into a Google Analytics star, ready to show off your skills to all who may challenge you.
Continue Reading 3 Hacks That Will Make You An Analytics Star
I was fortunate enough to attend Hero Conf and wanted to get my thoughts on paper before they had a chance to jumble their way into oblivion.
Continue Reading A Newbie’s Jumbled Thoughts On Hero Conf 2015
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
Continue Reading 3 Areas To Analyze Before Taking On A New PPC Account
The ability to measure user behavior and relate it back to paid search and other marketing channels is fascinating and ever changing.
Continue Reading 5 Reasons Why We Love Conversion Rate Optimization
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
Continue Reading Introducing a New Performance Metric: Keyword Total Weighted Value
There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.
Continue Reading Cut Through The Marketing Filler With Review Extensions
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
Continue Reading 6 Google Analytics Features You Need To Understand
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
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