I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.
How To
Facebook Custom Audiences – Targeting Those Who Know You Best
In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.
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How Mobilegeddon Impacts Paid Search
If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.
Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a misleading statistic for quite some time now.
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Uncertain Waters: Dealing With Executive Management Change
A member of my client’s senior leadership team recently left the company. Let’s discuss some ways to navigate through an executive management change.
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Road Trip: How a Small Agency Funds SEM Conferences
There are so many great SEM conferences. Who wouldn’t want to attend them all? We found a way to raise money to attend.
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Is Your Account Leaving Money On the Table From Lost Impression Share?
We will dissect the various forms of impression share metrics, show how to calculate incremental conversion opportunities lost to budget and ideas to help improve total impression share.
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4 Design Principles You Need To Understand In Conjunction With PPC
Join us as we review a few design principles to keep in mind when designing or editing a landing page.
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3 Easy AdWords Reports You Might Not Be Using
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.
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Assisted Conversions – You’ll Miss Them When They’re Gone
After pausing unprofitable keywords, my sales volume dropped. My answer was suddenly crystal clear as we had been ignoring assisted conversions.
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3 Ways To Decrease CPA Without Tanking Volume
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
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Here’s Why You Should Separate Match Types By Ad Group
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
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