The largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls.
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How To
Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
What History Tells Us About the Bing/Yahoo Agreement
Yahoo and Bing are the Sparta and Athens of the Greco-Persian War. It’s 480 BC. They're losing the war and have experienced costly defeats by the Persians.
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In Defense Of The Lowly Display URL
This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.
How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.
Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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Shopping Campaigns: How Does Bing Really Stack Up To Google?
If you’ve created Shopping campaigns in Google but have yet to breach the Bing barrier, you’ve got a bit of work ahead of you, but most of your groundwork has been laid out.
Continue Reading Shopping Campaigns: How Does Bing Really Stack Up To Google?
Setting Clear PPC Expectations From The Beginning
Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.
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Identify The Best Structure For Your PPC Account
Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
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Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
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Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
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Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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