Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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How To
Battle Of The Ages: Using Demographic Data To Improve Performance
There are a lot of questions revolving around demographic targeting, from where the data originates to what exactly you might do with it, and today you get the answers.
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New to Google Shopping? Read These 9 Tips To Own It
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you.
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How Friendly Is Your Mobile PPC Presence?
In this piece, I will discuss some PPC tactics that will help bring your mobile presence to the forefront.
Reacting To Device Targeting Changes in Bing
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.
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One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.
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Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year.
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Finding Ad Copy Significance Levels Through Excel Testing
Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing.
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How To Create Image Ads With No Artistic Ability In 5 Minutes
Put away your beret and take off your smock - it is time to create image ads for those who have no artistic ability.
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Harness The New Google Call-Only Campaign
A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.
Landing Page Forms: Stop Proposing on Your First Date
You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere?
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