If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.
How To
Facebook Audience Overlap: What Is It And How To Avoid It
Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.
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How To Write Excellent RSAs
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have...
SaaSy Chatbots: How To Talk Back To Your B2B Customers
Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.
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How to Use RSAs with Limited Data
RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight...
Client Presentations: A Guide For Sophisticated Digital Marketers
The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.
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Measuring the Success of TrueView YouTube Ads
Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.
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First Page Search Bids: Should You Go All In?
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.
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How to Organize a Successful PPC Audit
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.
Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.
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How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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PPC Divination: Forecasting Uncertainty in Excel
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
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