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How To
Understanding B2B Lead Flow For PPC
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Explore how to target and exclude mobile apps in Google Ads post deprecation of adsenseformobileapps.com and G-mob exclusions.
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Set Up Creative Testing in Apple Search Ads
Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.
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How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!
Google Sheets Query Function Need-to-Knows For PPC
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
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How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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AdWords Global Site Tag Implementation Guide
Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!
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How to Utilize Different Match Types in Paid Search
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.
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How to Project Budgets for PPC Accounts with Sporadic Spend
If paid spend has been sporadic, a budget projection may feel impossible, but don’t fear because we have this 4-step resource to help you!
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Update Bids and Monitor Changes with AdWords Scripts
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
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Dynamic Search Ads for Advanced Users
Explore a few advanced ways to use Dynamic Search Ads in your account!
