AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.
How To
How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
Geographic Customizers: Feed & Ad Creation
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
How to Get the Most Out of Professional Conferences
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.
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Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts!
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Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.
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Testing New Bidding Strategies Through AdWords Experiments
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
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How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
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Unlock New Functionality And Save Time With Supermetrics Queries
How to edit Supermetrics queries to unlock new functionality and save time. Two use-cases explained.
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Launching Facebook Event Ad Campaigns
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform .
Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
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Roadmap for a Solid B2B Facebook Advertising Strategy
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
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