PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted...
Continue Reading PPC & Brand Awareness: Are You Doing it Right?
You may place Facebook ads to your Website hoping to drive traffic, but let’s face it, you’re probably not really interested in traffic — you’re probably interested in sales! And that means traffic for traffic’s sake can be an expensive...
Continue Reading Why You Should Be Focusing on Qualified Traffic
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them...
I’m a HUGE proponate of interesting, compelling photos with lots of story-appeal and visual intrigue. So I was excited to see this ad pop-up in my newsfeed: But then I was deeply dissapointed. Believe it or not, the COPY for...
Continue Reading Do Your Ads Make People Feel Cheated Before They’ve Even Bought From You?
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked “Does Remarketing really work, or is it just annoying your potential customers?” That doesn’t...
Continue Reading Does Remarketing Work, Or Is It Just Annoying?
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it’s been a success for us in the limited context of our own accounts, we’re often left stumbling in the dark when it...
Continue Reading Benchmark Your Display Campaigns with Google’s New Tool
Display networks (including Google's and others out there) offer some great opportunities for expansion in your accounts. Utilize what's already available and stay at the cutting edge to make the most of your opportunities.
I came across two Facebook ads recently with images that snapped me out of my newsfeed trance and compelled me to take a closer look and read their headlines. Naturally, I took screen shots: I mean, how can you not...
Images that work great at larger sizes can fail miserably when you shrink them down to 120 by 80 pixels. And oddly enough, it’s almost the same dynamic that billboard designers have to take into account: some images look great...
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still — just a picture of...
Continue Reading Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re...
Continue Reading A Great Headline Deserves An Equally Great Image
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that...
Continue Reading “Big Facebook Reveal” Actually IS Pretty Big News!
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