For an image to grab eyeballs it has to be visually striking. But visually striking images won’t keep attention unless they have a compelling emotional content (also called “story appeal”). Combining the two practically guarantees a unignorable ad image. That’s...
Image Ads
Facebook Ads and “The Sale Before the Sale”
Even more than most ads, Facebook Ads are tasked not so much with making the sale, but in making “the sale before the sale.” In other words, your Facebook ads have to sell the prospect on giving you an audience....
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Sponsored Stories as Social Proof
Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within...
Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward,...
Are You Taking Advantage of the Images in Your Own Back Yard?
In this week's installment of "Ads in the Wild", Jeff takes a look at LifeProof's PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image...
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Including Image Ads In Your Marketing Mix
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a...
