Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.
Industry Reports
Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.
How has COVID-19 Impacted Your Paid Media in June?
Fill out a short survey to help the digital marketing community understand COVID-19's impact on paid media and access the dashboard to see the results.
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Introducing: Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard. Read more about it.
Continue Reading Introducing: Paid Media Pulse COVID-19 Dashboard
Travel Searches Are Surging: Time To Relaunch PPC
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.
Continue Reading Travel Searches Are Surging: Time To Relaunch PPC
New Release! Paid Advertising Trends for Ecommerce Marketers
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
Continue Reading New Release! Paid Advertising Trends for Ecommerce Marketers
New Release! Paid Advertising Trends for Travel and Tourism Marketers
In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan.
Continue Reading New Release! Paid Advertising Trends for Travel and Tourism Marketers
New Research! The State of PPC
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Google Speed Update – What It Means & The PPC Impact
The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.
Continue Reading Google Speed Update – What It Means & The PPC Impact
The State of Paid Social 2017
We're excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.
Why Marketers Don’t Trust Data – Q1 Report
Download the new Q1 Report now and find out why your CRM and Platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them and still come out on top.
The State of PPC 2016-2017 is HERE!!!!
The Report contains statistics about growth in PPC spending, the most effective PPC channels in the industry and the social advertising trends that will help you make necessary adjustments to stand out in the ever-changing world of paid search.
