Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively...
Continue Reading How to Masterfully Inherit a Messy PPC Account
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long...
Continue Reading Search Funnels Have Arrived in the AdWords Interface. Use Them.
With impression share reporting changing a bit this week, there’s no better time than now to revisit the ins and outs of the metric and how it works! Odds are pretty good that your PPC accounts are not reaching their...
Continue Reading Measuring & Improving Lost Impression Share
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few...
Continue Reading Stop What You’re Doing & Check These 10 Metrics Now!
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s)...
Continue Reading 5 Steps to an Effective & Efficient PPC Agency Search
For this month’s series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. A...
Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But...
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is...
Continue Reading 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading How Ad Rotation Settings (Almost) Ruined My Year
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page...
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully...
Continue Reading Holiday Ad Copy & How to Schedule Holiday Ad Tests
Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary profits. But where did these days go and what...
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