In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
Intermediate PPC Strategies
A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
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9 PPC Hacks You Should Be Using – New Whitepaper!
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
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9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
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4 Benefits of an AdWords My Client Center (MCC)
How can you utilize the AdWords My Client Center to organize and manage multiple PPC accounts? Read on to find out!
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[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
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Project Your Ad Spend During Back To School Season
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
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