View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them...
Intermediate PPC Strategies
The One Hour Placement Report
There is an enormous amount of information in a placement report – some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other...
Eight PPC Tactics That Are Hiding in Plain Sight
We’re presenting a list of some PPC hangouts that you should reconsider and spend some more time in. Don’t let your eyes gloss over these hidden gems; your accounts will be better for it.
Continue Reading Eight PPC Tactics That Are Hiding in Plain Sight
Show Off Your Reviews in AdWords with a New Extension
Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
Continue Reading Show Off Your Reviews in AdWords with a New Extension
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
What Is Considered A ‘Good’ CTR?
I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m...
Growing Your PPC Account Budget the Smart Way
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when...
Continue Reading Growing Your PPC Account Budget the Smart Way
Proving the Value of PPC to C-Level Management
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it!...
Continue Reading Proving the Value of PPC to C-Level Management
Handling Clients & Their PPC Performance Perceptions
Managing and setting client expectations is not necessarily a simple task in paid search. The reason isn’t because the client wants to make our lives difficult, despite it feeling that way. Their reason for being difficult is because it’s their...
Continue Reading Handling Clients & Their PPC Performance Perceptions
It Might Be Time To Revisit Your Account’s Structure
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't?
Continue Reading It Might Be Time To Revisit Your Account’s Structure
PPC for the First of the Month – Start Things Off On the Right Foot!
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release...
Continue Reading PPC for the First of the Month – Start Things Off On the Right Foot!
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
Continue Reading The Seven Best PPC Lessons from February 2013
