Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on...
Continue Reading Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a...
I just watched a fascinating video by Rand Fishkin on predicting keyword volume. It’s geared to his neck of the woods (SEO) but was important and insightful enough that I wanted to shed some additional thoughts on predictive keyword research...
The great thing about PPC is that you know the exact performance of every keyword in the account (or at least you can if you get everything set up right). You can now even attribute sales to keywords at the...
Continue Reading Why the Effectiveness of PPC Kills Account Growth
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