Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes.
Keyword Research
Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report.
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Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.
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Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.
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Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
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Here’s Why You Should Separate Match Types By Ad Group
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
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Are Long Tailed Keywords The Answer to Keyword Optimization?
Long tailed keywords do not always perform as they are expected, but are regarded as an important part of the keyword optimization process.
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Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
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Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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10 Keywords Tools Other Than Google Keyword Planner
Keyword tools and research is an ongoing part of the job for all account managers.
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What Is PPC Keyword Research?
There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC accounts.
Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
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