In April, we published an article introducing WTQs: those search queries that cause you to raise your eyebrows, laugh out loud, or both. Even a search marketer with the most diligent negative keyword lists can’t prepare for these bizarre terms that show...
Continue Reading “What Do Polar Bears Eat” and Other Weird Search Queries
In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution...
Continue Reading Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I...
Continue Reading WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind...
Continue Reading The What, Why, and How on Low Search Volume Keywords
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t...
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and...
Continue Reading Using Microsoft Advertising Intelligence for Keyword Expansion
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and...
Continue Reading Why Specialty Businesses Need Long-Tail Keyword Marketing
Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack...
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize...
Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution...
In the second week of December, we’re quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here’s one of the most important questions a good search marketer can ask himself/herself to...
Continue Reading Long Tail Terms for the Holiday Shopping Season
After spending the past few years working in PPC marketing, I’d like to believe I’m exceptionally competent at managing effective search campaigns. Based on the ROI and profit margins associated with many of those campaigns, that may be true. For...
Continue Reading Building a Better Keyword List – One Relative at a Time
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