The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that...
Continue Reading How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or...
Continue Reading How to Leverage Google’s Trademarked Term Bidding Policies
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a...
Continue Reading 5 Ways to Build and Expand Your Negative Keyword Lists Today
If you subscribe to Google’s Adword’s blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to...
Continue Reading Exploring Google’s New Search-Based Keyword Tool
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I’ll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is...
Continue Reading Learn the Basics for Building a Killer Keyword List
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be...
Continue Reading My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my “Insights Expose” I’d like to...
Continue Reading How to Use Google’s Insights for Search to Improve Your PPC Management
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per...
Continue Reading Google Now Including “Real Numbers” in the Keyword Tool Results
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber...
Continue Reading Need More Traffic? Stop thinking so hard and review your website for new keywords
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword...
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious...
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