The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don’t have a well-thought-out plan for your initial keyword research, as...
Continue Reading Build a Strong PPC Foundation with Better Keyword Research
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later...
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you’re just not certain in...
Continue Reading Need Ideas? Let the Competition Give You a Hand!
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past. In the chart below I’ve documented five weeks of...
Continue Reading Don’t Forget Your Branded Keywords and Then Some!
The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups,...
Continue Reading Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
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