Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
Keywords
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
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Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
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You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
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3 Ways To Segment PPC Keyword And Query Performance
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports.
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60% Better CTR With Google DSK Campaigns And Other Real World Results
Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).
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Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities!
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When You Need To Have The Right Words Use Phrase Match
Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
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How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes.
Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
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Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report.
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