Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.
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Keywords
Are Your Match Types Functioning The Way You Think They Are?
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.
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How Does Match Type Impact Performance?
We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!
There Is No Perfect Keyword
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
The 4 Common Keyword Mistakes
Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well.
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
If you haven't given Bing Ads Intelligence a try, you are missing out on great keyword insight and expansion.
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Are You Maximizing Your Revenue? Impression Share Reporting in Excel
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?
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Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
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Here’s Why You Should Separate Match Types By Ad Group
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
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Are Long Tailed Keywords The Answer to Keyword Optimization?
Long tailed keywords do not always perform as they are expected, but are regarded as an important part of the keyword optimization process.
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Moving Beyond Keyword Targeting In 2015
When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant due to new targeting alternatives.
Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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