Keyword tools and research is an ongoing part of the job for all account managers.
Continue Reading 10 Keywords Tools Other Than Google Keyword Planner
Keywords
What Is PPC Keyword Research?
There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC accounts.
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
Continue Reading How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
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Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
Continue Reading 10 Ways To Grow Your PPC Account – New Whitepaper!
Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
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Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
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[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
Continue Reading The Real Impact of AdWords Close Variant Changes
