In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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Keywords
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Segmentation By Keyword Match Type: A Case Study
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
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How To Do Keyword Research for Ecommerce Accounts
Ecommerce accounts are a beast all there own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to...
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How to Keep Your Broad Match Keywords in Check
Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you...
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Zombie Keywords: Has Your Top Performing Term Officially Died?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. To add to this, today we’ll take a...
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Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users’ experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower...
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Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
Recently, we noticed that we were getting a bunch of campaigns stuck in the "comfort zone." Volume levels were struggling and there was no way to put them on the rise. You know the feeling, right? Anyway, more volume was...
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Google’s Keyword Planner Just Got Awesome Today
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would...
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Excel Tips for Working With Modified Broad Keywords
We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file...
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