When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page that meet...
Continue Reading Increase Conversion Rates with User Driven Feedback
In order to properly optimize your conversion rate, you don’t want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way...
Continue Reading Review Your Conversion Paths To Look For Optimization Opportunities
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading How To Track Phone Calls Generated From Your Landing Page
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few...
Continue Reading 6 Ways Diagnose a Problem Within Your PPC Account
Think you know how to test landing pages? Put your knowledge to the test and see if you’re on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and...
Continue Reading Interview with Tim Ash – Author of Landing Page Optimization
Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra...
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases...
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
Continue Reading How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
Today’s PPC Hero Landing Page Critique Podcast will focus on Yo! Naturals, submitted by Philip Segal. Philip said in his submission that the core directive for his landing pages is to generate leads from people who are interested in purchasing...
Continue Reading PPC Hero Landing Page Critique Podcast – Yo! Naturals
Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should...
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing...
Continue Reading A 400% Increase In Conversion Rate? Yep, It’s Possible!
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers...
Continue Reading Use Trust Symbols & Credibility Elements to Increase Conversions
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