We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them...
Continue Reading PPC Hero Landing Page Critique Podcast: 411taxrelief.com
As part of our 5 day series on landing page conversion tips I’d like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page....
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a...
Continue Reading Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
As day two of our landing page blog series, we’ll learn why it’s important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing...
Continue Reading Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today’s topic, think of a landing page’s design and layout as the pieces...
Continue Reading Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say...
Continue Reading Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
There’s nothing worse than realizing you’re sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea,...
Continue Reading Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute...
Continue Reading Tell Us What Landing Page Changes Drive the Most Conversions For You
Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d...
Continue Reading Landing Page Critique HEROcast – Video Game Price Guide
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element...
Continue Reading How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Welcome to the first in a series of special guest articles that we’ll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes...
Earlier this week we requested submissions for our new Landing Page Critique series we’ll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing...
Continue Reading Our First Landing Page Critique HEROcast: Zilliant.com
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