A picture (this picture?) is worth a thousand words, or so I’ve always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98%...
Landing Pages
Your Contact Form Might Be Hurting Your PPC Campaign
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the...
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Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry – not to mention that...
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Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with...
Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is...
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Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we...
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Landing Pages Should Be Made For Humans and Machines
There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of...
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12 Do’s & Don’ts on Increasing Landing Page Conversions
We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I’ve listed 12 “Do’s” and “Don’ts” to keep in mind when looking at either constructing a landing page from scratch...
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