Dive into a few of the best ways to approach mental relevance and ensure that your landing pages nurture the relationships that your PPC ads spark.
Landing Pages
3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
A strong focus should be put on the mobile user experience. Are our responsive web designs enough to provide a quality mobile experience?
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Always Remain Congruent In Your PPC Efforts
See how aligning your client’s message through the initial search to the landing page can help increase your conversions.
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Tools Providing Audience Data for Optimizing Landing Pages
Test with a purpose by optimizing your landing pages for the right audience. Learn about tools you can utilize to capture data about your audience!
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3 Easy Ways to Optimize Landing Pages With Low Traffic
Learn 3 easy ways to quickly test out variants on low-traffic landing pages to improve performance.
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Capture User Attention On The SERP And Hold It On The Landing Page
I’m going to share some tips and tricks with you so that you can grab your users’ attention spans and keep them focused.
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Analytics as the Foundation for Successful Landing Page Optimizations
Why is analytics analysis important for CRO? Discover how analytics will lay the groundwork for your landing page optimizations.
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5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? User experience. Here are 5 habits that can ensure that your users are never forgotten.
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6 Components of A Successful CRO Program
Learn about the 6 components of a Hanapin Marketing CRO program and start making the right optimizations for the right users!
CRO for PPC: Back to the Basics
CRO is important for PPC campaign success. Get tips about testing and tools for developing a successful CRO program!
5 Psychological Principles You Should Be Using In Your Marketing
I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are.
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