We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value...
Continue Reading Google Grants Us Mobile Specific Value Tracking
Facebook recommends you send your ad traffic to your fan page — they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to...
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. Businesses...
Continue Reading Are You Getting The Most Out Of Your Landing Pages?
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper...
Continue Reading Ho-Ho-Holiday Landing Page Optimization For Mobile
Our next Hero Conf 2012 Speaker transcript is from Joe Kerschbaum everything landing pages. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what...
Continue Reading 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Mobile advertising has grown exponentially during the past few years. You can shop, check bank accounts, tweet, play video games and more, all from the comfort of your own smartphone. Thinking back to the first cell phone my father owned,...
Continue Reading Seven Tips For Creating Killer Mobile Landing Pages
Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online…...
Continue Reading Two Ways to Improve Ecommerce Conversion Rates
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff:...
Mobile PPC campaigns for E-commerce businesses are a must in today's technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the...
Continue Reading Capture Them On The Go! Mobile Campaigns for E-Commerce
When most people think of testing results for Facebook Ads, they think in terms of boosting click-throughs — getting higher response rate by using the right picture and saying the right things. But that’s an incomplete picture. Don’t get me...
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would: write embedded links so that visitors could reliably tell where they...
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