Today Google released a tool allowing even the least programming-inclined people to build professional mobile web pages. Now, there’s no reason that anyone should ever be without a mobile landing page. It’s also free, which means budget isn’t an issue....
Continue Reading Create Mobile Landing Pages With No Programming Knowledge, For Free!
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make...
Continue Reading How To Set Up Conversion Tracking In Google AdWords
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry...
Continue Reading Heroview – Generating Leads with Matt Umbro
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting...
Continue Reading AdWords Privacy Policy Updates, Just in Time!
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to eep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise...
Continue Reading PPC Hero Video Blog #1: Optimizing your Landing Page
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in...
Continue Reading PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Dynamic landing pages are a great way to increase conversion rate and quality score. Read on to learn more about the possibilities of dynamic landing pages!
When it comes to ad continuity on the landing page we often think of keyword match. Are the actual words you’re using in your ads being displayed on the landing page? And that’s a good start. However, when it comes...
Continue Reading Getting serious about ad continuity on the landing page
The last few weeks we have been tackling basic PPC principles, looking at “how can I make it better?” with some general best practices and tips. We have looked at account structure tips and steps to improve your quality score...
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you...
We need your help! Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with...
Continue Reading Landing Page Survey – Win a $50 Amazon Gift Card!
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them...
Continue Reading Increase Conversion Rates with Minimal Effort, Time and Money
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