Spend all your time working with Google Ads lead gen campaigns, it’s easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what makes the difference between hitting targets...
Lead Gen
Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to building a...
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Lead Scoring: Definition and How to Calculate a Lead Score
Lead scoring is crucial for identifying valuable prospects and generating more sales. Read more to learn what lead scoring is and how to calculate it.
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CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
Need a beginner’s guide to conversion rate optimization? Read this post to find all that you need to know to get started with CRO and boost your conversions.
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PPC vs. SEO: Pros and Cons for Startups
SEO and PPC both have their place in a startup growth strategy. This article considers the pros and cons of each strategy to help make an informed decision on where to invest your marketing budget.
Five Lead Magnets that Complement Paid Traffic
Do you want to generate leads from your ad? Do you want to create a lead magnet that complements your funnel? Here are a few ideas for you…
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Using Google Ads for Shopify Success
There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.
8 Key PPC Marketing Metrics to track in 2021
Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics.
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Best Creative Practices when building LinkedIn Ads
Utilizing the correct creative techniques when building LinkedIn Ads, gives you an advantage when it comes to generating high-quality, high-intent leads.
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Testing the Power of the YouTube Lead Form Extension
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.
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Expanding Top-of-Funnel Travel Customers Post-Lockdown
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
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Is There a New Way to Fill the B2B Funnel?
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace.
