In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
Continue Reading August 2020 Updates to Paid Media Platforms
Lead Gen
Cross-Platform Lead-Gen Strategy That Lowers CPL
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
Quora’s Lead Gen Ads Beta: Ready For Round Two
In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention.
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PPC Marketing: How to Reach Quality Leads and Prospects
Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.
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Adjusting Between E-Commerce and Lead Generation
If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.
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Exploring RollWorks for ABM and B2B Marketing
Rollworks is a display focused advertising platform specializing in ABM and B2B marketing.
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How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
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Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
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What In Tarnation Are LinkedIn Lead Gen Forms?
Learn the basics of LinkedIn lead gen forms including who should use them, pros and cons, how to create them, and best practices.
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Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.
Continue Reading Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Revisiting Quora: An Unexpected Success!
After a few months of testing and collecting data in Quora, explore the details of which targeting is working and what isn’t for our team in Quora.
