Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
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Lead Gen
5 Geocentric Tips to Invigorate Your Local PPC Ads
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates!
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Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
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3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
Spike Your Conversion Rates with Competitor Data
In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your conversion...
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Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud,...
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Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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3 Ways To Use ROAS In PPC Lead Gen Optimization
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
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