Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how...
Continue Reading 10 Ways Machine Learning Can Transform Your Business
Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?
Continue Reading Why You Can’t Afford to Ignore Responsive Display Ads
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!
Continue Reading What strategic moves are agency leaders making in 2021/22?
Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
Continue Reading How to Enhance Your PPC System with Artificial Intelligence
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet?
Continue Reading Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here.
Continue Reading 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
Continue Reading Will Google Address Advertisers’ Transparency Concerns?
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you...
Continue Reading Thriving in an AI World: Tips for PPC Professionals
Time to talk through what you ACTUALLY want to know about AI and machine learning. Submit your questions!
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am...
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