Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Machine Learning
Facebook Split Testing 101
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
Bing Ads Audience Network: All You Need To Know
Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.
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Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.
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Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies
In this post, we highlight the first two sessions of the PPC Hero Summit. Brad Geddes and Jeff Allen will talk about machine learning, while Michael Knight and Aaron Childs will discuss how to develop a killer search and social...
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Adapting to the Upcoming AdWords Ad Updates
AdWords announced 2 upcoming features that integrate machine learning at the ad level. Get tips on how to adapt to these changes!
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