In this webinar on Thursday, April 16th at 1pm EST, we’ll focus on 7 areas that give you the most opportunity to identify gaps in your PPC account.
Match Types
Here’s Why You Should Separate Match Types By Ad Group
I will analyze 4 opposition arguments against segmenting ad groups by match type and explain my reasoning for dismissing them.
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Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
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5 Strategies For Dealing With Restricted PPC Budgets
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
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Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your...
How Display Doubled My Conv. Rate in 90 Days: A Real Life Adventure
All accounts have their ups and downs. This week we’re all about how we troubleshoot the "downs," offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on...
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Has Modified Broad Match Effectively Killed Phrase Match?
Much like russian dolls, match types nest inside of each other. In this blog post, I fully explore the ins and outs of phrase and modified broad match types, as they are two of the most confused and cross-polluting match...
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New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to...
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Bing Helps You Improve How You Match Your SQRs
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We...
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PPC Keyword Match Types & Tips to Remember
The keywords in your paid search accounts are what drive the entire PPC machine. Without the keywords, your ads have no trigger to populate. If it were as easy as adding all the keywords in the world and walking away,...
Get Descriptive With Your Keyword Match Types
Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting...
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