I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve...
Continue Reading Understanding Match Type Differences Between AdWords and adCenter
In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution...
Continue Reading Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way...
Continue Reading Case Study: The Effects of Modified Broad Match Keywords
Modified broad match works like a broad match keyword, except advertisers are able to select which terms within a keyword are important. For instance, the broad matched keyword ‘scary Halloween masks’ will show for anything from scary movies to spa...
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns)....
Continue Reading Separating Match Types in AdWords: A Follow Up Post
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I...
Continue Reading Separating Your Matches Types into Different Campaigns is a Bad Idea
I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN. I had added keywords into MSN for a client of mine a while back using...
Continue Reading Utilizing Match Types in MSN to Increase Traffic and Leads
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me...
Continue Reading Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However,...
Continue Reading Two Match Type Strategies That Can Enhance Your PPC Performance
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