In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading February Updates to Paid Advertising Platforms
Microsoft adCenter
Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event that features Google, Microsoft, and Taboola.
Continue Reading Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
Google Ads & Microsoft Ads Certification Made Easy
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.
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[Hero Academy Video] Product Audiences on Search and MSAN
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.
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July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What:...
Bing Artificial Intelligence Advancements
On December 13, 2017, Harry Shum, executive vice president of AI at Microsoft announced new Intelligent search features in Bing with AI and machine learning.
Microsoft Announces New Levels Of Partnership With AOL And AppNexus
This week Microsoft announced new levels of partnership with both AOL and AppNexus.
Continue Reading Microsoft Announces New Levels Of Partnership With AOL And AppNexus
The Results of the Microsoft and Yahoo Partnership Agreement Are In!
If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!
Continue Reading The Results of the Microsoft and Yahoo Partnership Agreement Are In!
Bing/Yahoo Agreement Extended For Additional 30 Days
If you were eager to find out the results of the Bing/Yahoo Search partnership, you will unfortunatley have a longer wait than expected.
Continue Reading Bing/Yahoo Agreement Extended For Additional 30 Days
The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process...
Continue Reading Yes or no? Reasons for Restructuring Your PPC Account
How to Pitch Bing Like a Champion
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
