You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it,...
Microsoft adCenter
How I Manage A PPC Account Without Google AdWords
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run...
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How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between howAdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going...
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or...
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How To Use adCenter’s Explicit and Implicit Bidding Strategy
On this week’s Whaddya’know Wednesdays, our weekly expert, Abby Woodcock, tells us how to use adCenter’s new explicit and implicit bidding strategy. You may remember Felicia’s post about this. Since she’s the expert on the topic here in the office,...
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adCenter’s September 2011 Upgrade is Live!
Firmly standing by their practice of listening to their users’ feedback from forums and various other Bing-staff-accessible locations, adCenter told us earlier this month that an upgrade was on the way. Well, here it is! Live and available for your...
adCenter’s Explicit and Implicit Bidding – A Swimming Success
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
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adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
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Potential Issues With Transitioning to Bing’s Invoice Billing
If you currently have an account that utilizes threshold billing but want to switch over to invoice billing, read on to learn of the associated risks and how to deal if you are required to create a new account.
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Impressions Strongarm Relevance in adCenter Quality Score
A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed...
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Ticker Tuesday: Understanding adCenter’s Quality Score
Microsoft adCenter’s Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account. In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and...
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Everything You Need To Ace Microsoft’s adExcellence Exam
I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible...
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