This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month...
Microsoft adCenter
Navigating PPC Trademark Rules
People are often confused about trademarks in general, but even more so when it comes to trademarks and PPC. Just the word brings about a sigh, as most foks equate trademarks with legal matters, which automatically sound confusing. In order...
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics....
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and...
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Managing the Content Network in Google and Bing
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However,...
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Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize...
Weed Out Unqualified Traffic with the Search Query Report from MSN adCenter
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally...
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How To Confirm Placement of Your PPC Ads in Bing.com
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real...
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Yahoo and Microsoft Announce A Search Partnership
The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We’re not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some...
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First Glance: How Pay-Per-Click Marketers Should React to Bing
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a...
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Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature...
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Utilizing Match Types in MSN to Increase Traffic and Leads
I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN. I had added keywords into MSN for a client of mine a while back using...
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