One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo!...
Continue Reading Maximize Your International PPC Exposure in Microsoft adCenter
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC...
Continue Reading Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
In a recent email from MSN, new features that have been requested by users to help improve the way advertisers manage their campaigns, pay their bills and more, have finally been added. The first enhancement in MSN is the ability...
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the...
Continue Reading Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or...
Continue Reading MSN adCenter Desktop Is Now Ready For Public Testing
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN’s adCenter. Before I...
Continue Reading Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can...
Continue Reading Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren’t...
Continue Reading 5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I’ve listed the top three search engines and how to become a certified individual or company. I’ve included...
Continue Reading Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these...
MSN has a feature for incremental keyword bidding on gender and age targeting that I think has potential for positive results. The idea is to allow MSN to automatically raise your bids to rank higher if and only when a...
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in...
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