Learn the best ways to track sales coming in from TikTok whether you are advertising or running influencer campaigns.
Mobile Ad Fraud
Social Media Marketing in 2022: Five Trends to Double-Tap on
Social media is always evolving, requiring businesses adapt their marketing strategies to reach more audiences. Learn more about social media marketing trends in 2022.
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Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
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6 Ways To Conduct an In-Depth Competitive Audit in 2022
Competitor audit is essential to excel in your industry’s market in 2022. Read more to find out how can carry out an effective competitor audit.
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Google’s Shiny New Object: Performance Max
Performance Max—Google’s new catch-all campaign type—has pros & cons. Learn how to unlock pipeline potential with Google’s new digital advertising skeleton key.
Content Marketing and PPC Advertising: Better Together
Content marketing and PPC advertising are most powerful when used together to supplement SEO and sales strategies. How can you get the most from your content?
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Changes to BMM keywords – What we have seen so far and tips for 2022
Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
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How Automation Hurts Rank, And How to Fix It
Learn how automated bidding can hurt your ad rank, how your rank determines success and the techniques you can use to improve your rank in spite of automation.
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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.
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Use Customer Lifetime Value to Find More of Your Best Customers
Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.
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Tips for Optimizing a Localized PPC Account
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
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14 Strategies to Promote Your Business Through PPC
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
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