In this webinar, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies and features you should be using already, as well as more essentials you need for a successful 2016 mobile PPC strategy.
Continue Reading [New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
In this toolkit you'll find basic resources and more advanced resources that will help you optimize for success and expand into other lucrative mobile PPC channels.
This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.
Continue Reading How We Increased Android App Installs By 5% In 6 Weeks
Hanapin joins a powerhouse panel of marketing experts as we look back at the major changes in 2015 and discuss future predictions for 2016.
As marketers, we follow the masses and learn to show ads where people play. And we make our ads look so great that people can't help but click. We entice.
Continue Reading Boost Your PPC Strategy By Focusing On Where Users Are Going
There are a few things that you’ll need to know to successfully pass the AdWords mobile certification exam. Read on for my tips!
Continue Reading Tips For Passing Google’s Mobile Certification Exam
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play.
Continue Reading Google Introduces Search Ads On Google Play
Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.
Continue Reading Nail Down A Mobile Strategy In 5 Simple Steps
“Mobile app installs” is an AdWords campaign type with the goal of driving app downloads. Learn more about this rarely used campaign type.
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
Continue Reading Google To Debut “Buy” Button In Coming Weeks
Facebook appears to be making large gains in mobile advertising to the point that a majority of their advertising dollars are coming from mobile.
Continue Reading Should Facebook Be At The Top Of Your Mobile Strategy?
Experts from Google and Hanapin Marketing set the foundation of understanding these important micro-moments and discuss actionable PPC tactics to boost your account’s performance during these moments.
Continue Reading [New Webinar with Google!] Leveraging Micro-Moments: Using PPC When It Matters Most
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